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Wavemaker provokes growth for clients by reshaping consumer decision-making and experiences through media, content and technology.
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Our 7,200 people across 90 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
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Wavemaker has also recently announced a series new client wins, including Huawei, AXA, Pernod Ricard, Rappi and the retention of Chevron in North America and Asia Pacific. The Wavemaker way is globally consistent. Since Jenner stepped into the role in September 2019, he has among others appointed Ruth Stubbs as EMEA CEO and named Alastair Bannerman, Anna Hickey and Alex Altman Global Client Presidents. Wavemaker understands this, we must live our name which reflects a provocative, even fearless attitude.” This change demands courage, from our clients and from our people. Exceptional growth now requires uncomfortable change. Established approaches and traditional thinking are being exploded in every sector, in every market. Toby Jenner, Global CEO, said, “Growth models of the past will not serve the future. The rebrand, which the agency calls ‘The New Wavemaker’, includes a new global operating system, modular planning process and a brand refresh, all designed to bring the new positioning of ‘Positive Provocation’ to life.Ĭall for entries open for BuzzInContent Awards 2020 ENTER NOW In July 2019 Toby Jenner, former chief operating officer of media agency MediaCom, was announced as global CEO of Wavemaker.Wavemaker has revealed an evolved proposition, product and attitude as well as a new visual identity. In June 2017 GroupM and WPP announced sister agency Maxus would merge with MEC to form Wavemaker. In November 2016, MEC announced a new global CEO, naming Tim Castree former managing director of video ad platform Videology in North America to replace Charles Courtier. We train, consult and execute marketing communication strategies for businesses.
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MEC Wavemaker was initially launched in 10 markets globally, including the UK the US the Netherlands Mexico Australia India Poland the Middle East Singapore and Germany. Wavemakers work alongside brands to create online and offline experiences. In April 2016, MEC launched a new global content division "MEC Wavemaker", consolidating five disciplines within the WPP media network: content strategy, social, partnerships and experiences, SEO and creative service to deliver new content for clients. In October 2015, MEC was named an "Agency of the Year" finalist among large agencies in the 2015 iMedia Agency Awards.
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In 2010, the agency officially changed its name from Mediaedge:cia to MEC, something it has informally been referred to for years. The global media agency network was formed through the merger of The Media Edge and CIA, bringing together CIA's 57 offices across 28 countries and The Media Edge's 103 offices 78 countries to form one global group. Previously known as MEC the agency was launched in January 2002 following WPP's acquisition of CIA's parent company, Tempus Group. Wavemaker has global billings of over US$38 billion and it is part of GroupM and WPP plc. Wavemaker (previously MEC and Maxus) is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Keith Tiley, Chief Investment Officer Global Being a CMO right now means experiencing the buzz of. Future Makers: Bound by our Purchase Journey approach, we help clients translate audience behaviors and insights into smart decisions today, for a prosperous tomorrow. Revenue: 1 to 2 billion (USD) Competitors: Unknown. Stephan Bruneau, Head of Analytics & Insight Global Industry: Advertising & Public Relations.